Publication

Byline

How short-termism is hindering APAC's marketing effectiveness

South Africa, Feb. 24 -- Drawing on fresh and original survey data from senior marketers and agency leaders, the research provides the first quantified diagnosis of why effectiveness principles are wi... और पढ़ें


Your marketing strategy was built for a budget you no longer have

South Africa, Feb. 24 -- You spent three weeks with your agency strategist building it. Allocated every line item. Got sign-off. Went into December feeling like you had a plan for the new year. It's ... और पढ़ें


#BizTrends2026 | Boom Group's Nigel Matthews: Advertising to humans requires humanity

South Africa, Feb. 24 -- I have two issues - firstly, brands are cannibalising their own customer base in the name of cost optimisation and secondly, in the process, they're doing untold damage to an ... और पढ़ें


Olectra Greentech To Supply 1,085 Electric Buses To Hyderabad

Mumbai, Feb. 24 -- Olectra Greentech has received a Letter of Intent (LOI) from the Telangana State Road Transport Corporation (TGSRTC) for the supply of 1,085 electric buses. The order, facilitated t... और पढ़ें


Jeep India Reintroduces Wrangler Willys 41 Limited Edition

Mumbai, Feb. 24 -- Jeep India has announced the return of the Wrangler Willys 41 Limited Edition. The release follows the 2025 edition of the vehicle, which sold out within seven days. This model is i... और पढ़ें


IAA TRANSPORTATION 2026 Reports 11% Increase In Exhibitors

Mumbai, Feb. 24 -- Companies from the commercial vehicle, transport and logistics sectors are set to present their latest transport and logistics solutions at IAA TRANSPORTATION in Hannover from 15 to... और पढ़ें


Jharkhand Budget 2026-27: Rs.1.58 Lakh Crore 'Abua Dishom' Outlay Focuses on Social Justice, infrastructure

Ranchi, Feb. 24 -- Emphasising social justice, women's empowerment, agricultural expansion and infrastructure-led growth, the Jharkhand government has presented a Rs.1,58,560 crore Budget for the fina... और पढ़ें


Hotel Sues Woman for 1 Million Over Panties Coffee Maker Hack

Kenya, Feb. 24 -- The hotel sues woman panties coffee maker story has blown up online after a woman posted a so-called travel hack that ended up costing the hotel big time. She filmed herself washing ... और पढ़ें


PM warns against mishandling water sources, water losses

ARUSHA, Feb. 24 -- PRIME Minister Mwigulu Nchemba has called on water authorities to take urgent actions to ensure availability of the clean water across the country, adding that there is no life with... और पढ़ें


Tanzania's Commander-in-Chief opens Defence Headquarters

DODOMA, Feb. 24 -- THE Commander-in-Chief of the Tanzania Defence Forces, President Samia Suluhu Hassan, has today, February 24, 2026, officially inaugurated the National Defence Headquarters, built i... और पढ़ें